Telling customers about your products and services is important, but why not take that one step further? An engaging video can help build trust and authority in your brand. Customers will be more likely to purchase from you if they feel like they know who you are and can trust you.​ While the primary use case of this type is product and service demonstrations, this is not limited to such content. Personal testimonials, behind-the-scenes videos and sponsored events can also be included under this umbrella.